Arthro Therapeutics
Developing a brand and website for a therapeutics company in Sweden
Client: Arthro Therapeutics AB
Year: 2016 - 2018
Arthro Therapeutics, the company behind the digital treatment program Joint Academy, needed a visual identity and website. Starting from scratch, a brand and website were developed embodying the innovative and science-based approach of the company.
Process
The process started with the development of the logotype. After various iterations and sketches, a logotype was developed aligned to the vision and approach of the company. With the logotype as the foundation, the visual identity was further developed and complemented with suitable typefaces and color variations. A website was then developed deploying custom iconography and photography.
Initial sketches of the logo
Symbol and logo
Swatches and type
